Through our continued partnership, Mustard Seed Hill has expanded its influence, attracting thousands of visitors, elevating its reputation as a premier event destination, and reinforcing its historic and cultural significance.

Mustard Seed Hill, a premier historic property and event destination in Kentucky, required high-level strategic branding and campaign execution to elevate its presence, increase event attendance, and drive tourism to the region.

We provided expert consulting to refine its brand, optimize marketing efforts, and ensure seamless execution of its signature annual events, including the renowned Christmas at Mustard Seed Hill festival.

We specialize in event-driven branding, tourism marketing, and experiential campaign strategy—turning places into landmarks and experiences into legacy events.

Our Role:

Brand Positioning & Public Awareness: Developed a cohesive brand identity that highlights Mustard Seed Hill’s unique blend of heritage, elegance, and experiential tourism, increasing visibility among regional and national audiences.

High-Impact Event Marketing & Campaign Execution: Designed and launched strategic multi-channel marketing campaigns that drove record-breaking attendance and engagement for Mustard Seed Hill’s flagship holiday festival and year-round events.

Stakeholder & Partner Engagement: Developed messaging and promotional strategies to align with sponsors, local businesses, and community partners, strengthening long-term collaboration and investment.

Digital & Traditional Media Strategy: Led advertising efforts across social media, email marketing, print, and digital placements, ensuring targeted outreach and measurable ROI.

Operational & Ticketing Workflow Optimization: Streamlined internal systems for event ticketing, guest experience, and volunteer coordination, improving efficiency and customer satisfaction.

Community & Tourism Development: Positioned Mustard Seed Hill as a regional destination through strategic storytelling, public relations efforts, and influencer engagement.

Through our partnership, Woodland Christian Church successfully launched its capital campaign, securing support from its congregation, donors, and the broader community. The Deep Roots New Growth initiative continues to strengthen the church’s foundation, ensuring that its mission and space thrive for generations to come.

Our Role:

Brand Identity & Campaign Messaging: Developed the Deep Roots, New Growth campaign theme, crafting messaging that honored Woodland Christian Church’s historic legacy while casting a bold vision for the future.

Fundraising Strategy & Donor Engagement: Designed a multi-phase capital campaign roadmap, ensuring strategic donor outreach, stewardship, and community-driven fundraising initiatives.

Multi-Channel Marketing & Awareness Campaigns: Led digital, print, audio-visual, and grassroots outreach efforts to raise visibility and inspire contributions, utilizing social media, email marketing, and local PR efforts to amplify the campaign’s reach.

Event Planning & Execution: Provided strategic guidance for campaign launch events and the groundbreaking ceremony, ensuring seamless execution, impactful storytelling, and community involvement.

Website & Digital Presence: Assisted in structuring the campaign’s digital footprint, ensuring a compelling online presence that effectively communicated the church’s vision and funding goals.

Woodland Christian Church, a historic congregation in the heart of Lexington, launched the Deep Roots New Growth capital campaign to fund critical renovations and ensure its legacy for future generations.

We provided high-level strategic planning, branding, and fundraising campaign execution to align donor engagement, community outreach, and marketing efforts, ensuring a powerful and cohesive campaign that inspired action.

We specialize in faith-based marketing, nonprofit fundraising strategy, and legacy-driven campaign execution—helping organizations bridge the gap between vision and impact.