Honor a century. Make room for what comes next.
Deep Roots, New Growth
Woodland’s future required a story large enough to hold history, faith, affordable housing, and a renewed sanctuary. Deep Roots, New Growth gave the congregation a language and campaign structure for inviting people into that future.
see the work- client
- Woodland Christian Church · Winterwood
- period
- 2025 launch · completed 2026
- our part
- Marketing and brand strategy consultant, working with Rev. Christy Jo Harber, Woodland Christian Church, and Winterwood.
What was
in motion.
The project brought together Woodland Christian Church’s historic campus, a capital need of more than $1 million, and a partnership with Winterwood that would create 38 affordable apartments for older adults. The congregation’s campaign focused donor support on the sanctuary and its renewed role as a place for worship and the arts.
The decisions that shaped it.
Build the campaign around continuity
Develop the Deep Roots, New Growth name, identity direction, and strategy plan around a congregation preserving its history while enlarging its service to the neighborhood.
Give the campaign a voice and a home
Script the launch film, oversee edit production, and build the campaign Substack as a living record for updates, stories, donor communication, and public understanding.
Make the groundbreaking tell the whole story
Arrange the event agenda and script remarks so church leaders, housing partners, civic officials, and media could understand the partnership through a coherent public narrative.
Keep the story moving after the ceremony
Coordinate launch communications and media follow-through that sustained coverage for two weeks after groundbreaking, then continue publishing as construction and the congregation’s return progressed.
What the work included.
- Campaign name, identity, and strategy plan
- Fundraising roadmap and donor messaging
- Video script and edit-production oversight
- Deep Roots, New Growth Substack build and launch
- Groundbreaking agenda and speechwriting
- Media strategy and post-event follow-through
capital-campaign goal exceeded ahead of schedule
Madeline reports that the campaign passed its $200,000 goal before the target date. Independent 2026 coverage confirms that Woodland raised more than $200,000 for sanctuary revitalization.
Read the 2026 project profile ↗finished and occupied, with the sanctuary restored
The Oaks at Woodland opened with all 38 affordable senior apartments immediately occupied. Woodland returned to its restored sanctuary in April 2026. The partnership is now being shared as a model for other faith communities.
A closer look.
The story reached the public
LEX18’s original Woodland Christian Church photograph accompanies coverage of the groundbreaking and the Deep Roots, New Growth public narrative.
LEX18 · public campaign-outcome coverage
A sanctuary renewed
The restored sanctuary documents the completed outcome of the capital campaign. It is outcome photography, not campaign creative.
Photo: Ward Ransdell · Faith & Leadership, June 2026One story, many constituencies
Case-study visualization of the campaign’s donor, congregational, civic, housing, media, and neighborhood audiences.
ad.visor case-study visualization · project scope from the 2025 marketing rubric
Roots made visible
Fundraising, housing, and sanctuary milestones from the campaign and completed development.
ad.visor case-study visualization · Madeline report and 2026 published profileA campaign can raise money and still give people something deeper to belong to.
Good work has good company.
- Campaign strategy, naming, messaging, video script, publishing, and event communications: Madeline Diane / ad.visor inc.
- Congregational leadership: Rev. Christy Jo Harber and Woodland Christian Church
- Housing development and operating partnership: Winterwood
- Architecture, finance, construction, and housing outcomes: the project’s respective partners