Help a room full of listeners become a citywide audience.
Origins Jazz Series
Origins began with the intimacy and artistic purpose of a great jazz room. When ticket sales faltered around the second concert of the first season, Madeline joined the committee and built the connective work that helped audiences find the series and keep returning.
see the work- client
- Origins Jazz Series · Lexington
- period
- 2018 · first three seasons
- our part
- Early marketing lead across audience development, creative production, digital communications, and donor outreach.
What was
in motion.
Lexington listeners regularly traveled to Louisville, Cincinnati, or Indianapolis to hear major jazz artists. Origins set out to create that experience at home: attentive rooms, adventurous programming, and a closer relationship between artist and audience.
The decisions that shaped it.
Join where the pressure was real
Step into the first season during the second concert, focusing immediately on ticket communication and the materials the committee needed to move together.
Create a complete small-series marketing desk
Manage photography, video, social media, email, flyers, posters, print production, and web design so every concert had a consistent invitation.
Connect ticket buyers and long-term supporters
Pair concert promotion with donor communication, helping the series develop the audience and support structure required for more ambitious programming.
What the work included.
- Concert marketing and ticket-sales support
- Photography and video coordination
- Social and email campaigns
- Flyer, poster, and print design
- Website design and updates
- Donor campaign
of early marketing and audience development
Madeline’s role covered the series’ first three seasons, beginning with the second concert in season one. No present-day programming is attributed to her after that period.
an independent series that grew into a major jazz festival
Origins continues under its own organization. In 2025 it presented the five-day Equinox Jazz Fest, bringing internationally recognized artists to Lexington alongside regional musicians and community programming.
See the City of Lexington festival announcement ↗A closer look.
The small-series marketing desk
Case-study visualization of the coordinated work surrounding each concert.
ad.visor case-study visualization · scope reported by Madeline
A series with a future
The arc from early concert support to an enduring Lexington series and five-day festival.
ad.visor case-study visualization · current festival milestone independently verified
The series still has a stage
A later Origins concert poster documents the organization’s continuation. It is shown as an outcome of the enduring series, not as work created during Madeline’s first-three-season engagement.
Origins Jazz Series · current-series archiveBuild the audience with the same respect the musicians bring to the room.
Good work has good company.
- Early marketing, creative production, and donor campaign: Madeline Diane
- Artistic vision, curation, operations, and continuing organization: Origins Jazz Series and its leadership
- Photography, performance, and venue work: respective artists, photographers, and partners