Make a regional expansion feel coherent on both sides of the map.
Accelecom + Georgia Public Web
An acquisition changes more than a name. Customers, teams, websites, offices, and news coverage all need to recognize the same company—and understand what the expanded network makes possible.
see the work- client
- Accelecom · Georgia Public Web
- period
- 2021–2022
- our part
- Strategic marketing lead across an eight-person outsourced department, coordinating the transition with Accelecom leadership, Macquarie Capital, transaction advisers, lobbyists, and teams in Kentucky and Georgia.
What was
in motion.
Accelecom, a Macquarie Capital portfolio company, acquired Georgia Public Web in a transaction that closed September 30, 2022. Georgia Public Web became Accelecom Georgia, expanding the company’s network footprint across six contiguous states. The communications work sat inside a larger transaction group that included Accelecom leadership and ownership, the merger consultant, technical and financial advisers, legal teams, and government-affairs partners.
The decisions that shaped it.
Create one transition narrative
Align the acquisition announcement, regional value proposition, and brand language around continuity for customers and expanded reach across the Southeast.
Carry the merger into operational touchpoints
Oversee website consolidation, customer notices, office materials, and identity applications across the Kentucky and Georgia offices.
Coordinate the transaction room
Work closely with Macquarie Capital, Accelecom leadership, the merger consultant, lobbyists, and other advisers so public language stayed aligned with transaction timing, regulatory needs, and the operating plan.
Coordinate the public story
Lead media and external communications while the outsourced marketing team continued serving both regions through the transition.
Keep both offices moving
Lead marketing work across an eight-person team, balancing acquisition demands with active sales, customer, and corporate communication needs.
What the work included.
- Acquisition and transition messaging
- Website transition and content consolidation
- Customer notices
- Press release and media coordination
- Stakeholder and adviser coordination
- Office and sales materials
- Brand alignment across Kentucky and Georgia
connected in the expanded Accelecom footprint
Accelecom’s acquisition announcement describes the regional network extending from Kentucky through six contiguous states.
Read the acquisition announcement ↗across two regional offices and an enlarged network
Georgia Public Web transitioned to Accelecom Georgia. Madeline’s role covered the communications and marketing work surrounding that acquisition and integration.
The public launch record PR Newswire · October 5, 2022
the acquisition announcement went live
The release names Accelecom as the source and lists Madeline Mele as the company’s PR contact, providing a public record of her direct communications role in the transaction launch.
Read the original press release ↗A closer look.
The transition, in Accelecom’s own channels
The 2022 acquisition announcement paired Georgia Public Web and Accelecom branding with the new six-state story.
Public website capture · Accelecom · October 2022
The public launch
The acquisition release carried the transition narrative to business and trade media on October 5, 2022.
Public website capture · PR Newswire / Accelecom · October 2022A strong transition lets customers recognize the future before every sign has changed.
Good work has good company.
- Marketing, brand, and transaction-communications leadership: Madeline Diane (published at the time as Madeline Mele), within an eight-person outsourced team
- Client and acquiring company: Accelecom
- Investment owner: Macquarie Capital; transaction also involved funds managed by UBS Infrastructure
- Acquired organization: Georgia Public Web, later Accelecom Georgia
- Documented advisers: Pioneer Consulting, technical advisory and due diligence; Houlihan Lokey, exclusive financial adviser to Georgia Public Web
- Merger consulting, lobbying, legal, finance, network operations, and corporate leadership: respective partner teams