Make room for a little wonder.
Christmas at Mustard Seed Hill
A Christmas campaign begins well before anyone walks through the lights. The work connects the atmosphere of an evening on campus with all the decisions that help someone choose it: what is happening, who it is for, and how to reserve a night together.
see the work- client
- Mustard Seed Hill · Community Ventures
- period
- 2025–2026
- our part
- Marketing strategy, creative direction, launch messaging, and campaign coordination.
What was
in motion.
Mustard Seed Hill brings lights, gingerbread, makers, food, and performances into one seasonal experience. Its marketing needs to welcome returning guests, introduce new visitors, and make the sponsorship opportunity tangible.
The decisions that shaped it.
Lead with the experience
Use real campus photography and the character of the event to give the invitation warmth and specificity.
Give each message a job
Distinguish ticket-launch communications, gingerbread participation, and sponsor storytelling while keeping the season recognizable across channels.
Carry the idea into the details
Coordinate web, email, social, and ticketing touchpoints so the campaign can take people from interest to a planned visit.
What the work included.
- Ticket-launch social copy
- Seasonal campaign planning
- Sponsorship storytelling and collateral
- Gingerbread and event communications
- Website, email, and ticketing coordination
marketing reach reported for the 2025 season
Client-reported figure in the January 2026 sponsorship packet, page 3. It describes the season’s combined marketing reach; it is not a count of visitors or a forecast for 2026.
A closer look.
The evening itself
Authentic event photography from the official Christmas collection.
Mustard Seed Hill. Photographer not identified in source.
The invitation in market
Original vertical campaign advertisement connecting the season’s visual atmosphere with the practical invitation to attend.
Mustard Seed Hill · 2024 campaign creative
A useful piece of the experience
The original event map turns a large seasonal campus into an approachable visit guests can plan together.
Mustard Seed Hill · original Christmas event map
Craft worth coming for
The gingerbread exhibit adds a close-up experience to the wider lights event.
Mustard Seed Hill. Photographer not identified in source.
A sponsor can picture it
An original page from the January 2026 sponsorship packet connects a specific display with sponsorship benefits. Historical offering shown.
Mustard Seed Hill · 2026 sponsorship packet, page 5
The evidence behind the invitation
The original 2025 impact page, preserved with its reported figures and period.
Mustard Seed Hill · 2026 sponsorship packet, page 3Give people the feeling of being there, then make planning the evening easy.
Good work has good company.
- Marketing and brand strategy: Madeline Diane / ad.visor inc.
- Event owner and operator: Mustard Seed Hill / Community Ventures
- Event photography and original collateral: Mustard Seed Hill; individual photographer credits were not supplied in these files