An idea with somewhere to go.
NextGen Biz Lab
A youth entrepreneurship program needs to speak to students and to the adults who help make it possible. The NextGen Biz Lab identity work gave a new name a visual presence that could travel across program materials.
see the work- client
- NextGen Biz Lab · Community Ventures
- period
- 2026
- our part
- Creative brief, brand direction, client review, and design coordination.
What was
in motion.
The program’s name change called for a new mark. Madeline’s direction and client feedback guided Michael Moyo through concept development, refinement, and practical logo variations.
The decisions that shaped it.
Give the brief a direction
Translate the program’s purpose into a clear design assignment, then use client feedback to refine the strongest ideas.
Work through the small decisions
Review movement, spacing, hierarchy, and wordmark balance so the identity works as a complete composition.
Prepare it for use
Deliver a logo set with primary and reverse versions, alongside vector master and image formats for everyday applications.
What the work included.
- Identity brief and creative direction
- Logo concept review and refinement
- Primary and reverse logo artwork
- AI, SVG, PNG, and PDF identity files
with primary and reverse applications
The June 25, 2026 artwork and corresponding delivery folders document the identity output. No enrollment or fundraising result is attributed to the logo.
A closer look.
The identity before it became inevitable
The original logo-concept board records the range of directions considered before refinement and selection.
Identity concepts: Michael Moyo · creative direction and review: Madeline DianeThe primary mark
The original transparent primary logo file, shown without reconstruction or alteration.
Identity design: Michael Moyo · June 25, 2026 delivery
The identity, together
The original identity delivery sheet shows the primary mark and its reverse application, preserved as designed.
Michael Moyo · June 25, 2026 identity deliveryA good mark should feel like the beginning of something people want to be part of.
Good work has good company.
- Creative direction and client coordination: Madeline Diane / ad.visor inc.
- Identity design: Michael Moyo
- Client: NextGen Biz Lab / Community Ventures