A little clarity goes a long way.
eHome America
For someone buying a first home, a course website is one more unfamiliar part of a very big decision. This study starts with the questions that person needs answered before they can feel ready to begin.
see the work- client
- eHome America · Community Ventures
- period
- February 2026
- our part
- UX strategy, audience journeys, content architecture, and design direction.
What was
in motion.
The February 2026 research and design proposal considers four different learner situations: a time-pressed worker, a young family, a first-generation buyer, and a homeowner seeking urgent support. These are research-informed design hypotheses, not profiles of real customers.
The decisions that shaped it.
Begin with real questions
Organize the experience around course acceptance, time commitment, pricing, language, and access to a person who can help.
Map more than one journey
Use four persona-based journeys to examine how different needs should change the content and order of the homepage.
Turn research into a structure
Propose six homepage components, including verification, a process timeline, visible pricing, mobile usability, and clear support routes.
What the work included.
- Competitive and experience review
- Four persona-based journeys
- Homepage content and structure recommendations
- Six proposed experience components
- Prototype and validation plan
learner scenarios translated into six homepage priorities
A documented design output from the 45-page proposal. The source’s conversion, support, and satisfaction projections require testing and are not presented as achieved results.
A closer look.
The research brief
Original cover of the February 2026 UX research and design proposal.
Madeline Diane & Martí Bruno · source presentation, page 1Different lives, different needs
Four hypothetical learner scenarios used to guide design decisions.
Madeline Diane & Martí Bruno · source presentation, page 10
The experience before intervention
An original captured homepage option used in the working review. It establishes the information density and navigation conditions the redesign needed to address.
eHome America · original-site capture used in the February 2026 UX study
A clearer proposed path
Original proposed long-form structure translating the research into a more guided homepage. Presented as a design concept, not as a claimed live launch.
Madeline Diane & Martí Bruno · proposed homepage structure
Research becomes a page
Six proposed components connect learner needs with the homepage structure.
Madeline Diane & Martí Bruno · source presentation, page 11
The journey between the moments
A proposed journey from lender referral through learning and counseling. This is a design scenario, not an observed customer outcome.
Madeline Diane & Martí Bruno · source presentation, page 14Before asking someone to commit, answer the questions they may feel awkward asking.
Good work has good company.
- Strategy and development: Madeline Diane
- Research and design presentation: Madeline Diane & Martí Bruno, as credited in the source
- Client: eHome America / Community Ventures