← all the work

10 selected plates

launch campaigns

An introduction that gives people a reason to care—and a clear next step.

The inaugural invitation

Railbird Festival / 2019

The inaugural invitation

Original 2019 festival poster shown as launch context. Festival identity, poster design, lineup, and production are credited to Railbird and its producing partners.

Railbird Festival · archived by PosterDrops
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A city-level launch

Railbird Festival / 2019

A city-level launch

Case-study visualization of the local network connecting trusted voices with the inaugural festival.

ad.visor case-study visualization · role and engagement from Madeline’s CV
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From engagement to attendance

Railbird Festival / 2019

From engagement to attendance

The documented event-page engagement and reported inaugural weekend attendance.

ad.visor case-study visualization · attendance shown as reported by Madeline
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The small-series marketing desk

Origins Jazz Series / 2018 · first three seasons

The small-series marketing desk

Case-study visualization of the coordinated work surrounding each concert.

ad.visor case-study visualization · scope reported by Madeline
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A series with a future

Origins Jazz Series / 2018 · first three seasons

A series with a future

The arc from early concert support to an enduring Lexington series and five-day festival.

ad.visor case-study visualization · current festival milestone independently verified
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The series still has a stage

Origins Jazz Series / 2018 · first three seasons

The series still has a stage

A later Origins concert poster documents the organization’s continuation. It is shown as an outcome of the enduring series, not as work created during Madeline’s first-three-season engagement.

Origins Jazz Series · current-series archive
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The invitation

The Boarding House / 2025

The invitation

Original published social creative announcing the home’s availability on Airbnb.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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A place to settle in

The Boarding House / 2025

A place to settle in

The living room gives the hospitality story a human scale: light, texture, and somewhere to sit together.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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The small things matter

The Boarding House / 2025

The small things matter

A detail from the restored interiors, used here to show the character behind the campaign.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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Come on in

The Boarding House / 2025

Come on in

The original staircase and entry connect the guest experience to the home’s history.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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A closer look