10 selected plates
launch campaigns
An introduction that gives people a reason to care—and a clear next step.
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view closer +Railbird Festival / 2019
The inaugural invitation
Original 2019 festival poster shown as launch context. Festival identity, poster design, lineup, and production are credited to Railbird and its producing partners.
Railbird Festival · archived by PosterDrops
view closer +Railbird Festival / 2019
A city-level launch
Case-study visualization of the local network connecting trusted voices with the inaugural festival.
ad.visor case-study visualization · role and engagement from Madeline’s CV
view closer +Railbird Festival / 2019
From engagement to attendance
The documented event-page engagement and reported inaugural weekend attendance.
ad.visor case-study visualization · attendance shown as reported by Madeline
view closer +Origins Jazz Series / 2018 · first three seasons
The small-series marketing desk
Case-study visualization of the coordinated work surrounding each concert.
ad.visor case-study visualization · scope reported by Madeline
view closer +Origins Jazz Series / 2018 · first three seasons
A series with a future
The arc from early concert support to an enduring Lexington series and five-day festival.
ad.visor case-study visualization · current festival milestone independently verified
view closer +Origins Jazz Series / 2018 · first three seasons
The series still has a stage
A later Origins concert poster documents the organization’s continuation. It is shown as an outcome of the enduring series, not as work created during Madeline’s first-three-season engagement.
Origins Jazz Series · current-series archive
view closer +The Boarding House / 2025
The invitation
Original published social creative announcing the home’s availability on Airbnb.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
view closer +The Boarding House / 2025
A place to settle in
The living room gives the hospitality story a human scale: light, texture, and somewhere to sit together.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
view closer +The Boarding House / 2025
The small things matter
A detail from the restored interiors, used here to show the character behind the campaign.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
view closer +The Boarding House / 2025
Come on in
The original staircase and entry connect the guest experience to the home’s history.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.