A new chapter. An open door.
The Boarding House
Some places already have a story. The job is to help people find their way into it. The Boarding House brought a historic Millersburg home back into use as part of Mustard Seed Hill’s accommodations collection and Community Ventures’ wider revitalization work.
see the work- client
- Mustard Seed Hill · Community Ventures
- period
- 2025
- our part
- Launch strategy, positioning, listing copy, and campaign direction.
What was
in motion.
A restored property needed an introduction that connected its history and design with the practical details of a stay. Guests needed to understand the place, picture themselves there, and find the booking link.
The decisions that shaped it.
Start with the place
Use the house’s history, restored rooms, and relationship to Millersburg as the foundation for the guest invitation.
Let the story unfold
Sequence a teaser, launch announcement, and six social story angles, moving from the building’s past into its rooms, design details, and next chapter.
Make the invitation useful
Bring the Airbnb listing, accommodations page, social posts, and feature-story brief into one launch plan with a consistent booking destination.
What the work included.
- Airbnb listing and guest information
- Teaser and launch messaging
- Six social story angles and reel direction
- Feature-story brief
- Website and booking-link coordination
to the first Airbnb booking after campaign launch
Reported by Madeline in the May 1, 2025 project highlight. This is an early launch signal, not a claim about long-term occupancy.
Read the published project highlight ↗A closer look.
The invitation
Original published social creative announcing the home’s availability on Airbnb.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.A place to settle in
The living room gives the hospitality story a human scale: light, texture, and somewhere to sit together.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
The small things matter
A detail from the restored interiors, used here to show the character behind the campaign.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
Come on in
The original staircase and entry connect the guest experience to the home’s history.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.The story made the place memorable. The booking path made the invitation actionable.
Good work has good company.
- Marketing and campaign direction: Madeline Diane / ad.visor inc.
- Client and revitalization initiative: Mustard Seed Hill / Community Ventures
- Restoration: Mike Mitchell Construction · Interior design: Andra Gyor
- Campaign photography: Keith & Melissa Photography · Foundational storytelling: Shon Wylie