← all the work

55 selected plates

the workroom lookbook

A visual collection of campaigns, identities, and the thinking that connects them.

The film at the center

#WeAreProof / 2019 campaign · 2020 awards

The film at the center

Original campaign media preserved with the Shorty Awards entry. The film and integrated creative belong to Cornett and UK HealthCare; Madeline’s contribution was the local micro-influencer launch activation.

Cornett + UK HealthCare · Shorty Awards campaign archive
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The first six hours

#WeAreProof / 2019 campaign · 2020 awards

The first six hours

Case-study visualization of the coordinated launch: film, 43 local voices, early conversation, and wider organic distribution.

ad.visor case-study visualization · figures from the Shorty Awards entry
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When a story travels

#WeAreProof / 2019 campaign · 2020 awards

When a story travels

The verified launch sequence and first-month view milestone, with the campaign’s two principal award recognitions.

ad.visor case-study visualization · Shorty Awards and Lane Report
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The inaugural invitation

Railbird Festival / 2019

The inaugural invitation

Original 2019 festival poster shown as launch context. Festival identity, poster design, lineup, and production are credited to Railbird and its producing partners.

Railbird Festival · archived by PosterDrops
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A city-level launch

Railbird Festival / 2019

A city-level launch

Case-study visualization of the local network connecting trusted voices with the inaugural festival.

ad.visor case-study visualization · role and engagement from Madeline’s CV
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From engagement to attendance

Railbird Festival / 2019

From engagement to attendance

The documented event-page engagement and reported inaugural weekend attendance.

ad.visor case-study visualization · attendance shown as reported by Madeline
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The story reached the public

Deep Roots, New Growth / 2025 launch · completed 2026

The story reached the public

LEX18’s original Woodland Christian Church photograph accompanies coverage of the groundbreaking and the Deep Roots, New Growth public narrative.

LEX18 · public campaign-outcome coverage
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A sanctuary renewed

Deep Roots, New Growth / 2025 launch · completed 2026

A sanctuary renewed

The restored sanctuary documents the completed outcome of the capital campaign. It is outcome photography, not campaign creative.

Photo: Ward Ransdell · Faith & Leadership, June 2026
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One story, many constituencies

Deep Roots, New Growth / 2025 launch · completed 2026

One story, many constituencies

Case-study visualization of the campaign’s donor, congregational, civic, housing, media, and neighborhood audiences.

ad.visor case-study visualization · project scope from the 2025 marketing rubric
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Roots made visible

Deep Roots, New Growth / 2025 launch · completed 2026

Roots made visible

Fundraising, housing, and sanctuary milestones from the campaign and completed development.

ad.visor case-study visualization · Madeline report and 2026 published profile
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The small-series marketing desk

Origins Jazz Series / 2018 · first three seasons

The small-series marketing desk

Case-study visualization of the coordinated work surrounding each concert.

ad.visor case-study visualization · scope reported by Madeline
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A series with a future

Origins Jazz Series / 2018 · first three seasons

A series with a future

The arc from early concert support to an enduring Lexington series and five-day festival.

ad.visor case-study visualization · current festival milestone independently verified
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The series still has a stage

Origins Jazz Series / 2018 · first three seasons

The series still has a stage

A later Origins concert poster documents the organization’s continuation. It is shown as an outcome of the enduring series, not as work created during Madeline’s first-three-season engagement.

Origins Jazz Series · current-series archive
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The public call to advocate

#HealthFirstAdvocates / 2023

The public call to advocate

Original #HealthFirstAdvocates social artwork paired with the Kentucky call to contact federal policy-makers.

HealthFirst Bluegrass · original LinkedIn campaign post, June 2023
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Kentucky voices, directed to Congress

#HealthFirstAdvocates / 2023

Kentucky voices, directed to Congress

Case-study visualization of a shared federal-funding message moving through HealthFirst and its community to members of Congress.

ad.visor case-study visualization · campaign structure reported by Madeline and verified against published calls to action
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Constituent action, counted

#HealthFirstAdvocates / 2023

Constituent action, counted

The campaign’s reported congressional contacts and the verified short-term federal funding extension.

ad.visor case-study visualization · contact result reported by Madeline; federal extension independently verified
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The broader digital lift

#HealthFirstAdvocates / 2023

The broader digital lift

Published digital growth across Sage Marketing’s wider HealthFirst engagement, presented separately from the advocacy campaign’s 1,800+ congressional contacts.

ad.visor case-study visualization · figures published by Sage Marketing, April 2024
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The transition, in Accelecom’s own channels

Accelecom + Georgia Public Web / 2021–2022

The transition, in Accelecom’s own channels

The 2022 acquisition announcement paired Georgia Public Web and Accelecom branding with the new six-state story.

Public website capture · Accelecom · October 2022
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The public launch

Accelecom + Georgia Public Web / 2021–2022

The public launch

The acquisition release carried the transition narrative to business and trade media on October 5, 2022.

Public website capture · PR Newswire / Accelecom · October 2022
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The day, taking shape

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The day, taking shape

A view from inside the estate toward the ceremony setting, from the client’s approved HoneyBook photo collection.

Mustard Seed Hill · approved source DSC_6082-2.jpg
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The people around the moment

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The people around the moment

Wedding-party photography selected for the HoneyBook materials brings the experience back to the people sharing it.

Mustard Seed Hill · approved source 708A4207.jpg
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A wedding journey of its own

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

A wedding journey of its own

Original long-form concept for the dedicated wedding destination. Shown as a design concept documenting the proposed hierarchy, story sequence, and conversion path.

Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
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Private events, considered separately

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

Private events, considered separately

Original long-form concept for the private-events destination, giving hosts relevant spaces, planning details, and a direct inquiry path.

Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
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Two audiences, considered separately

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

Two audiences, considered separately

Original page 14 of the February 2026 UX strategy presentation: different decision drivers and conversion priorities for weddings and private events.

Madeline Diane & Martí Bruno · February 2026 strategy presentation
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The experience behind the page

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The experience behind the page

Original page 18 connects visual storytelling, the full destination offering, and a clearer inquiry path. It records the design strategy.

Madeline Diane & Martí Bruno · February 2026 strategy presentation
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The celebration itself

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The celebration itself

A wedding moment from the client’s approved photo collection, included in the visual direction for the HoneyBook experience.

Mustard Seed Hill · approved source KK101456.jpg
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The invitation

The Boarding House / 2025

The invitation

Original published social creative announcing the home’s availability on Airbnb.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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A place to settle in

The Boarding House / 2025

A place to settle in

The living room gives the hospitality story a human scale: light, texture, and somewhere to sit together.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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The small things matter

The Boarding House / 2025

The small things matter

A detail from the restored interiors, used here to show the character behind the campaign.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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Come on in

The Boarding House / 2025

Come on in

The original staircase and entry connect the guest experience to the home’s history.

Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
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The evening itself

Christmas at Mustard Seed Hill / 2025–2026

The evening itself

Authentic event photography from the official Christmas collection.

Mustard Seed Hill. Photographer not identified in source.
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The invitation in market

Christmas at Mustard Seed Hill / 2025–2026

The invitation in market

Original vertical campaign advertisement connecting the season’s visual atmosphere with the practical invitation to attend.

Mustard Seed Hill · 2024 campaign creative
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A useful piece of the experience

Christmas at Mustard Seed Hill / 2025–2026

A useful piece of the experience

The original event map turns a large seasonal campus into an approachable visit guests can plan together.

Mustard Seed Hill · original Christmas event map
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Craft worth coming for

Christmas at Mustard Seed Hill / 2025–2026

Craft worth coming for

The gingerbread exhibit adds a close-up experience to the wider lights event.

Mustard Seed Hill. Photographer not identified in source.
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A sponsor can picture it

Christmas at Mustard Seed Hill / 2025–2026

A sponsor can picture it

An original page from the January 2026 sponsorship packet connects a specific display with sponsorship benefits. Historical offering shown.

Mustard Seed Hill · 2026 sponsorship packet, page 5
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The evidence behind the invitation

Christmas at Mustard Seed Hill / 2025–2026

The evidence behind the invitation

The original 2025 impact page, preserved with its reported figures and period.

Mustard Seed Hill · 2026 sponsorship packet, page 3
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The research brief

eHome America / February 2026

The research brief

Original cover of the February 2026 UX research and design proposal.

Madeline Diane & Martí Bruno · source presentation, page 1
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Different lives, different needs

eHome America / February 2026

Different lives, different needs

Four hypothetical learner scenarios used to guide design decisions.

Madeline Diane & Martí Bruno · source presentation, page 10
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The experience before intervention

eHome America / February 2026

The experience before intervention

An original captured homepage option used in the working review. It establishes the information density and navigation conditions the redesign needed to address.

eHome America · original-site capture used in the February 2026 UX study
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A clearer proposed path

eHome America / February 2026

A clearer proposed path

Original proposed long-form structure translating the research into a more guided homepage. Presented as a design concept, not as a claimed live launch.

Madeline Diane & Martí Bruno · proposed homepage structure
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Research becomes a page

eHome America / February 2026

Research becomes a page

Six proposed components connect learner needs with the homepage structure.

Madeline Diane & Martí Bruno · source presentation, page 11
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The journey between the moments

eHome America / February 2026

The journey between the moments

A proposed journey from lender referral through learning and counseling. This is a design scenario, not an observed customer outcome.

Madeline Diane & Martí Bruno · source presentation, page 14
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The identity before it became inevitable

NextGen Biz Lab / 2026

The identity before it became inevitable

The original logo-concept board records the range of directions considered before refinement and selection.

Identity concepts: Michael Moyo · creative direction and review: Madeline Diane
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The primary mark

NextGen Biz Lab / 2026

The primary mark

The original transparent primary logo file, shown without reconstruction or alteration.

Identity design: Michael Moyo · June 25, 2026 delivery
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The identity, together

NextGen Biz Lab / 2026

The identity, together

The original identity delivery sheet shows the primary mark and its reverse application, preserved as designed.

Michael Moyo · June 25, 2026 identity delivery
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The whole history in view

A place with a past / 2026

The whole history in view

The complete final flat artwork. Open the image to explore the wide composition.

Mustard Seed Hill · final historical timeline artwork
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The early chapters

A place with a past / 2026

The early chapters

Detail from the original artwork: Millersburg’s origins and educational history.

Detail of the final artwork · Madeline Diane / Michael Moyo
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The next chapter

A place with a past / 2026

The next chapter

Detail from the original artwork: the restoration and renewal led by Community Ventures.

Detail of the final artwork · Madeline Diane / Michael Moyo
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A closer look