55 selected plates
the workroom lookbook
A visual collection of campaigns, identities, and the thinking that connects them.
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view closer +#WeAreProof / 2019 campaign · 2020 awards
The film at the center
Original campaign media preserved with the Shorty Awards entry. The film and integrated creative belong to Cornett and UK HealthCare; Madeline’s contribution was the local micro-influencer launch activation.
Cornett + UK HealthCare · Shorty Awards campaign archive
view closer +#WeAreProof / 2019 campaign · 2020 awards
The first six hours
Case-study visualization of the coordinated launch: film, 43 local voices, early conversation, and wider organic distribution.
ad.visor case-study visualization · figures from the Shorty Awards entry
view closer +#WeAreProof / 2019 campaign · 2020 awards
When a story travels
The verified launch sequence and first-month view milestone, with the campaign’s two principal award recognitions.
ad.visor case-study visualization · Shorty Awards and Lane Report
view closer +Railbird Festival / 2019
The inaugural invitation
Original 2019 festival poster shown as launch context. Festival identity, poster design, lineup, and production are credited to Railbird and its producing partners.
Railbird Festival · archived by PosterDrops
view closer +Railbird Festival / 2019
A city-level launch
Case-study visualization of the local network connecting trusted voices with the inaugural festival.
ad.visor case-study visualization · role and engagement from Madeline’s CV
view closer +Railbird Festival / 2019
From engagement to attendance
The documented event-page engagement and reported inaugural weekend attendance.
ad.visor case-study visualization · attendance shown as reported by Madeline
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
The story reached the public
LEX18’s original Woodland Christian Church photograph accompanies coverage of the groundbreaking and the Deep Roots, New Growth public narrative.
LEX18 · public campaign-outcome coverage
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
A sanctuary renewed
The restored sanctuary documents the completed outcome of the capital campaign. It is outcome photography, not campaign creative.
Photo: Ward Ransdell · Faith & Leadership, June 2026
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
One story, many constituencies
Case-study visualization of the campaign’s donor, congregational, civic, housing, media, and neighborhood audiences.
ad.visor case-study visualization · project scope from the 2025 marketing rubric
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
Roots made visible
Fundraising, housing, and sanctuary milestones from the campaign and completed development.
ad.visor case-study visualization · Madeline report and 2026 published profile
view closer +Origins Jazz Series / 2018 · first three seasons
The small-series marketing desk
Case-study visualization of the coordinated work surrounding each concert.
ad.visor case-study visualization · scope reported by Madeline
view closer +Origins Jazz Series / 2018 · first three seasons
A series with a future
The arc from early concert support to an enduring Lexington series and five-day festival.
ad.visor case-study visualization · current festival milestone independently verified
view closer +Origins Jazz Series / 2018 · first three seasons
The series still has a stage
A later Origins concert poster documents the organization’s continuation. It is shown as an outcome of the enduring series, not as work created during Madeline’s first-three-season engagement.
Origins Jazz Series · current-series archive#HealthFirstAdvocates / 2023
The public call to advocate
Original #HealthFirstAdvocates social artwork paired with the Kentucky call to contact federal policy-makers.
HealthFirst Bluegrass · original LinkedIn campaign post, June 2023
view closer +#HealthFirstAdvocates / 2023
Kentucky voices, directed to Congress
Case-study visualization of a shared federal-funding message moving through HealthFirst and its community to members of Congress.
ad.visor case-study visualization · campaign structure reported by Madeline and verified against published calls to action
view closer +#HealthFirstAdvocates / 2023
Constituent action, counted
The campaign’s reported congressional contacts and the verified short-term federal funding extension.
ad.visor case-study visualization · contact result reported by Madeline; federal extension independently verified
view closer +#HealthFirstAdvocates / 2023
The broader digital lift
Published digital growth across Sage Marketing’s wider HealthFirst engagement, presented separately from the advocacy campaign’s 1,800+ congressional contacts.
ad.visor case-study visualization · figures published by Sage Marketing, April 2024
view closer +Accelecom + Georgia Public Web / 2021–2022
The transition, in Accelecom’s own channels
The 2022 acquisition announcement paired Georgia Public Web and Accelecom branding with the new six-state story.
Public website capture · Accelecom · October 2022
view closer +Accelecom + Georgia Public Web / 2021–2022
The public launch
The acquisition release carried the transition narrative to business and trade media on October 5, 2022.
Public website capture · PR Newswire / Accelecom · October 2022
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The day, taking shape
A view from inside the estate toward the ceremony setting, from the client’s approved HoneyBook photo collection.
Mustard Seed Hill · approved source DSC_6082-2.jpg
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The people around the moment
Wedding-party photography selected for the HoneyBook materials brings the experience back to the people sharing it.
Mustard Seed Hill · approved source 708A4207.jpg
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
A wedding journey of its own
Original long-form concept for the dedicated wedding destination. Shown as a design concept documenting the proposed hierarchy, story sequence, and conversion path.
Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
Private events, considered separately
Original long-form concept for the private-events destination, giving hosts relevant spaces, planning details, and a direct inquiry path.
Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
Two audiences, considered separately
Original page 14 of the February 2026 UX strategy presentation: different decision drivers and conversion priorities for weddings and private events.
Madeline Diane & Martí Bruno · February 2026 strategy presentation
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The experience behind the page
Original page 18 connects visual storytelling, the full destination offering, and a clearer inquiry path. It records the design strategy.
Madeline Diane & Martí Bruno · February 2026 strategy presentation
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The celebration itself
A wedding moment from the client’s approved photo collection, included in the visual direction for the HoneyBook experience.
Mustard Seed Hill · approved source KK101456.jpg
view closer +The Boarding House / 2025
The invitation
Original published social creative announcing the home’s availability on Airbnb.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
view closer +The Boarding House / 2025
A place to settle in
The living room gives the hospitality story a human scale: light, texture, and somewhere to sit together.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
view closer +The Boarding House / 2025
The small things matter
A detail from the restored interiors, used here to show the character behind the campaign.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
view closer +The Boarding House / 2025
Come on in
The original staircase and entry connect the guest experience to the home’s history.
Mustard Seed Hill / Community Ventures. Campaign photography credited to Keith & Melissa Photography.
view closer +Christmas at Mustard Seed Hill / 2025–2026
The evening itself
Authentic event photography from the official Christmas collection.
Mustard Seed Hill. Photographer not identified in source.
view closer +Christmas at Mustard Seed Hill / 2025–2026
The invitation in market
Original vertical campaign advertisement connecting the season’s visual atmosphere with the practical invitation to attend.
Mustard Seed Hill · 2024 campaign creative
view closer +Christmas at Mustard Seed Hill / 2025–2026
A useful piece of the experience
The original event map turns a large seasonal campus into an approachable visit guests can plan together.
Mustard Seed Hill · original Christmas event map
view closer +Christmas at Mustard Seed Hill / 2025–2026
Craft worth coming for
The gingerbread exhibit adds a close-up experience to the wider lights event.
Mustard Seed Hill. Photographer not identified in source.
view closer +Christmas at Mustard Seed Hill / 2025–2026
A sponsor can picture it
An original page from the January 2026 sponsorship packet connects a specific display with sponsorship benefits. Historical offering shown.
Mustard Seed Hill · 2026 sponsorship packet, page 5
view closer +Christmas at Mustard Seed Hill / 2025–2026
The evidence behind the invitation
The original 2025 impact page, preserved with its reported figures and period.
Mustard Seed Hill · 2026 sponsorship packet, page 3
view closer +eHome America / February 2026
The research brief
Original cover of the February 2026 UX research and design proposal.
Madeline Diane & Martí Bruno · source presentation, page 1
view closer +eHome America / February 2026
Different lives, different needs
Four hypothetical learner scenarios used to guide design decisions.
Madeline Diane & Martí Bruno · source presentation, page 10
view closer +eHome America / February 2026
The experience before intervention
An original captured homepage option used in the working review. It establishes the information density and navigation conditions the redesign needed to address.
eHome America · original-site capture used in the February 2026 UX study
view closer +eHome America / February 2026
A clearer proposed path
Original proposed long-form structure translating the research into a more guided homepage. Presented as a design concept, not as a claimed live launch.
Madeline Diane & Martí Bruno · proposed homepage structure
view closer +eHome America / February 2026
Research becomes a page
Six proposed components connect learner needs with the homepage structure.
Madeline Diane & Martí Bruno · source presentation, page 11
view closer +eHome America / February 2026
The journey between the moments
A proposed journey from lender referral through learning and counseling. This is a design scenario, not an observed customer outcome.
Madeline Diane & Martí Bruno · source presentation, page 14
view closer +NextGen Biz Lab / 2026
The identity before it became inevitable
The original logo-concept board records the range of directions considered before refinement and selection.
Identity concepts: Michael Moyo · creative direction and review: Madeline Diane
view closer +NextGen Biz Lab / 2026
The primary mark
The original transparent primary logo file, shown without reconstruction or alteration.
Identity design: Michael Moyo · June 25, 2026 delivery
view closer +NextGen Biz Lab / 2026
The identity, together
The original identity delivery sheet shows the primary mark and its reverse application, preserved as designed.
Michael Moyo · June 25, 2026 identity delivery
view closer +A place with a past / 2026
The whole history in view
The complete final flat artwork. Open the image to explore the wide composition.
Mustard Seed Hill · final historical timeline artwork
view closer +A place with a past / 2026
The early chapters
Detail from the original artwork: Millersburg’s origins and educational history.
Detail of the final artwork · Madeline Diane / Michael Moyo
view closer +A place with a past / 2026
The next chapter
Detail from the original artwork: the restoration and renewal led by Community Ventures.
Detail of the final artwork · Madeline Diane / Michael Moyo