18 selected plates
integrated campaigns
Advertising, content, websites, and follow-up working toward the same next step.
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view closer +#WeAreProof / 2019 campaign · 2020 awards
The film at the center
Original campaign media preserved with the Shorty Awards entry. The film and integrated creative belong to Cornett and UK HealthCare; Madeline’s contribution was the local micro-influencer launch activation.
Cornett + UK HealthCare · Shorty Awards campaign archive
view closer +#WeAreProof / 2019 campaign · 2020 awards
The first six hours
Case-study visualization of the coordinated launch: film, 43 local voices, early conversation, and wider organic distribution.
ad.visor case-study visualization · figures from the Shorty Awards entry
view closer +#WeAreProof / 2019 campaign · 2020 awards
When a story travels
The verified launch sequence and first-month view milestone, with the campaign’s two principal award recognitions.
ad.visor case-study visualization · Shorty Awards and Lane Report
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
The story reached the public
LEX18’s original Woodland Christian Church photograph accompanies coverage of the groundbreaking and the Deep Roots, New Growth public narrative.
LEX18 · public campaign-outcome coverage
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
A sanctuary renewed
The restored sanctuary documents the completed outcome of the capital campaign. It is outcome photography, not campaign creative.
Photo: Ward Ransdell · Faith & Leadership, June 2026
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
One story, many constituencies
Case-study visualization of the campaign’s donor, congregational, civic, housing, media, and neighborhood audiences.
ad.visor case-study visualization · project scope from the 2025 marketing rubric
view closer +Deep Roots, New Growth / 2025 launch · completed 2026
Roots made visible
Fundraising, housing, and sanctuary milestones from the campaign and completed development.
ad.visor case-study visualization · Madeline report and 2026 published profile#HealthFirstAdvocates / 2023
The public call to advocate
Original #HealthFirstAdvocates social artwork paired with the Kentucky call to contact federal policy-makers.
HealthFirst Bluegrass · original LinkedIn campaign post, June 2023
view closer +#HealthFirstAdvocates / 2023
Kentucky voices, directed to Congress
Case-study visualization of a shared federal-funding message moving through HealthFirst and its community to members of Congress.
ad.visor case-study visualization · campaign structure reported by Madeline and verified against published calls to action
view closer +#HealthFirstAdvocates / 2023
Constituent action, counted
The campaign’s reported congressional contacts and the verified short-term federal funding extension.
ad.visor case-study visualization · contact result reported by Madeline; federal extension independently verified
view closer +#HealthFirstAdvocates / 2023
The broader digital lift
Published digital growth across Sage Marketing’s wider HealthFirst engagement, presented separately from the advocacy campaign’s 1,800+ congressional contacts.
ad.visor case-study visualization · figures published by Sage Marketing, April 2024
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The day, taking shape
A view from inside the estate toward the ceremony setting, from the client’s approved HoneyBook photo collection.
Mustard Seed Hill · approved source DSC_6082-2.jpg
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The people around the moment
Wedding-party photography selected for the HoneyBook materials brings the experience back to the people sharing it.
Mustard Seed Hill · approved source 708A4207.jpg
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
A wedding journey of its own
Original long-form concept for the dedicated wedding destination. Shown as a design concept documenting the proposed hierarchy, story sequence, and conversion path.
Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
Private events, considered separately
Original long-form concept for the private-events destination, giving hosts relevant spaces, planning details, and a direct inquiry path.
Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
Two audiences, considered separately
Original page 14 of the February 2026 UX strategy presentation: different decision drivers and conversion priorities for weddings and private events.
Madeline Diane & Martí Bruno · February 2026 strategy presentation
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The experience behind the page
Original page 18 connects visual storytelling, the full destination offering, and a clearer inquiry path. It records the design strategy.
Madeline Diane & Martí Bruno · February 2026 strategy presentation
view closer +Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon
The celebration itself
A wedding moment from the client’s approved photo collection, included in the visual direction for the HoneyBook experience.
Mustard Seed Hill · approved source KK101456.jpg