← all the work

18 selected plates

integrated campaigns

Advertising, content, websites, and follow-up working toward the same next step.

The film at the center

#WeAreProof / 2019 campaign · 2020 awards

The film at the center

Original campaign media preserved with the Shorty Awards entry. The film and integrated creative belong to Cornett and UK HealthCare; Madeline’s contribution was the local micro-influencer launch activation.

Cornett + UK HealthCare · Shorty Awards campaign archive
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The first six hours

#WeAreProof / 2019 campaign · 2020 awards

The first six hours

Case-study visualization of the coordinated launch: film, 43 local voices, early conversation, and wider organic distribution.

ad.visor case-study visualization · figures from the Shorty Awards entry
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When a story travels

#WeAreProof / 2019 campaign · 2020 awards

When a story travels

The verified launch sequence and first-month view milestone, with the campaign’s two principal award recognitions.

ad.visor case-study visualization · Shorty Awards and Lane Report
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The story reached the public

Deep Roots, New Growth / 2025 launch · completed 2026

The story reached the public

LEX18’s original Woodland Christian Church photograph accompanies coverage of the groundbreaking and the Deep Roots, New Growth public narrative.

LEX18 · public campaign-outcome coverage
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A sanctuary renewed

Deep Roots, New Growth / 2025 launch · completed 2026

A sanctuary renewed

The restored sanctuary documents the completed outcome of the capital campaign. It is outcome photography, not campaign creative.

Photo: Ward Ransdell · Faith & Leadership, June 2026
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One story, many constituencies

Deep Roots, New Growth / 2025 launch · completed 2026

One story, many constituencies

Case-study visualization of the campaign’s donor, congregational, civic, housing, media, and neighborhood audiences.

ad.visor case-study visualization · project scope from the 2025 marketing rubric
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Roots made visible

Deep Roots, New Growth / 2025 launch · completed 2026

Roots made visible

Fundraising, housing, and sanctuary milestones from the campaign and completed development.

ad.visor case-study visualization · Madeline report and 2026 published profile
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The public call to advocate

#HealthFirstAdvocates / 2023

The public call to advocate

Original #HealthFirstAdvocates social artwork paired with the Kentucky call to contact federal policy-makers.

HealthFirst Bluegrass · original LinkedIn campaign post, June 2023
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Kentucky voices, directed to Congress

#HealthFirstAdvocates / 2023

Kentucky voices, directed to Congress

Case-study visualization of a shared federal-funding message moving through HealthFirst and its community to members of Congress.

ad.visor case-study visualization · campaign structure reported by Madeline and verified against published calls to action
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Constituent action, counted

#HealthFirstAdvocates / 2023

Constituent action, counted

The campaign’s reported congressional contacts and the verified short-term federal funding extension.

ad.visor case-study visualization · contact result reported by Madeline; federal extension independently verified
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The broader digital lift

#HealthFirstAdvocates / 2023

The broader digital lift

Published digital growth across Sage Marketing’s wider HealthFirst engagement, presented separately from the advocacy campaign’s 1,800+ congressional contacts.

ad.visor case-study visualization · figures published by Sage Marketing, April 2024
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The day, taking shape

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The day, taking shape

A view from inside the estate toward the ceremony setting, from the client’s approved HoneyBook photo collection.

Mustard Seed Hill · approved source DSC_6082-2.jpg
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The people around the moment

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The people around the moment

Wedding-party photography selected for the HoneyBook materials brings the experience back to the people sharing it.

Mustard Seed Hill · approved source 708A4207.jpg
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A wedding journey of its own

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

A wedding journey of its own

Original long-form concept for the dedicated wedding destination. Shown as a design concept documenting the proposed hierarchy, story sequence, and conversion path.

Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
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Private events, considered separately

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

Private events, considered separately

Original long-form concept for the private-events destination, giving hosts relevant spaces, planning details, and a direct inquiry path.

Mustard Seed Hill website concept · Madeline Diane / ad.visor inc.
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Two audiences, considered separately

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

Two audiences, considered separately

Original page 14 of the February 2026 UX strategy presentation: different decision drivers and conversion priorities for weddings and private events.

Madeline Diane & Martí Bruno · February 2026 strategy presentation
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The experience behind the page

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The experience behind the page

Original page 18 connects visual storytelling, the full destination offering, and a clearer inquiry path. It records the design strategy.

Madeline Diane & Martí Bruno · February 2026 strategy presentation
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The celebration itself

Mustard Seed Hill Weddings / 2025–2026 · 2027 booking horizon

The celebration itself

A wedding moment from the client’s approved photo collection, included in the visual direction for the HoneyBook experience.

Mustard Seed Hill · approved source KK101456.jpg
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A closer look